Nothing More

It’s such a blessing to be surround by and connected to so much music in my life. I love my music family, and I cherish the priceless memories we’ve shared since I was introduced to this wonderful, music community back in summer of 2006.

One of the bands that I just love to listen to is The Alternate Routes. The voice of lead singer Tim Warren is simply memorizing, and I’ve been known to put their albums on repeat over and over again on my iPod.

The Alternate Routes have a relatively new song out called Nothing More. It was featured during the Winter Olympics, and I want to take a moment to share it with you. The lyrics are incredible, and the music is simply beautiful.

To be humble, to be kind.
It is the giving of the peace in your mind.
To a stranger, To a friend
To give in such a way that has no end.

We are Love
We are One
We are how we treat each other when the day is done.
We are Peace
We are War
We are how we treat each other and Nothing More

To be bold, to be brave.
It is the thinking that the heart can still be saved
And the darkness can come quick
The Dangers in the Anger and the hanging on to it.

We are Love
We are One
We are how we treat each other when the day is done.
We are Peace
We are War
We are how we treat each other and Nothing More

Tell me what it is that you see
A world that’s filled with endless possibilities?
Heroes don’t look they used to, they look like you do.

We are Love
We are One
We are how we treat each other when the day is done.
We are Peace
We are War
We are how we treat each other and Nothing More

If your find yourself wanting more of The Alternate Routes, be sure to check out their tour dates. You can catch them live here in Florida at Rock by the Sea (May 15-18) at St. George Island. Hope to see you there. 

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Well Deserved Gold

The women and men of the Canadian national hockey teams took home gold in the Winter Olympics in Sochi. You could say they deserved gold because of their team play, perseverance, and skill. I would say it’s because they come from the country that produced once of the coolest refrigerators ever.

Don’t Cry In Your Beer

I love advertising. When I was a kid, I dreamed about making commercials. I majored in Marketing at Tulane University because there was no option for obtaining an Advertising degree (although Loyola University right next door did offer Advertising as a degree *chagrin*).

If I ever were to pursue a Master’s degree, I would write my thesis on the concept that value cannot exist without human emotion. The concept of value is wholly dependent on an individual’s feelings. In fact, I would argue advertising and marketing are better suited as sub-sets of psychology than of business. After all, as a marketer, you’re attempting to key in on what will trigger a positive response in the consumer.

As an example, to my mom, a piece of cardboard measuring 2.5 by 3.5 inches with the picture of an athlete on it is basically worthless. To me, that 1984 Topps Dan Marino rookie card is priceless. Not only does it hold a market value that’s somewhere between $75 – $125, for me, it holds fond memories of my childhood. It takes me back to being in elementary school, sitting in the last row of the top section of the Orange Bowl, watching my beloved Dolphins take on the hated Jets.

What you consider valuable may differ from what I consider valuable, and the driving factor to that value is how we feel about a particular product or service. Savvy advertisers know this, and they do an excellent job tugging on your heart strings in order to better connect you to their product. I remember a Super Bowl ad for McDonald’s featuring pee-wee football. I remember holding back the tears as I watched because I played pee-wee football, and after every game, my dad would take me to McDonald’s. I was one of those little tykes in that ad, and McDonald’s became my fast-food restaurant of choice as a result.

Anyone who knows me knows how much I love beer. I love the crispness of an ice-cold bottle of brew on a hot summer day when I’m working in the yard. I love experiencing new beers, from home brews to micro-brews to new products from the giant beer makers. I love going to a beer bar with 40+ draft options and needing to take 15 minutes to place my order. Beer is good (except for Coors Lite …… *bleh*).

I am particularly a fan of dark beers. I learned to drink dark beers by drinking Guinness, and even though I meander through the choices available – Left Hand Milk Stout is wonderful, BTW – I tend to end up back with Guinness. And that brings the conversation full circle. Not since the aforementioned McDonald’s ad have I seen a TV spot that literally moved me to tears. That is until I saw the newest spot for Guinness Beer. I will let you view and judge it for yourself, but I remember being mesmerized by the commercial the first time I saw it. It played on my emotions of competition, love of family, and character. It touched something inside me that resonated in my soul, and it reminded me that sometimes, an ad does more than just sell a product.

And the next time I’m at the bar, I will have Guinness and smile.